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We are teaming up with Societe Brewing Co. to release a beer can that features MCASD's iconic views! Celebrate with us and meet the Societe team and Richie Moon, the artist behind the design.
The Kitchen is also elevating your experience:
Curated by Culinary Director Tim Kolanko, pairings with the MCASD X Societe West Coast Pilsner:
A one-day-only Member Benefit: Enjoy an extended Happy Hour at The Kitchen until 6:30PM with
Interested in a four-pack?
New Membership joins + upgrades at the event unlock a souvenir 4-pack to take home (to-go only, while supplies last). Join membership with code CHEERS25 to secure your takeaway 4-pack for pick-up at Friday’s release celebration!
If you are already a Member, upgrade your level to claim your complimentary 4-pack by calling us at (858)-454-3541 ext. 162 or emailing membership@mcasd.org.
While Societe had released artist cans in the past, this collaboration marks the brewery’s first partnership with a cultural staple like MCASD.
It started when Tyler Davis of Societe Brewing approached Dante Rowley, MCASD's Retail & Visitor Experience Manager, with the idea of an artist series can–a concept rooted in their shared history. (The two had first collaborated in the early 2000s with a clothing line before going on to launch Rosewood, an art gallery that evolved into San Diego’s largest sneaker store). During planning, artist Richie Moon was brought forward as a natural fit, and the collaboration quickly took shape, bringing the project to life.
Working through the details, Societe also became one of the premier sponsors of MCASD’s EXPO.
Following the release, around 70,000 cans will be available for purchase at 400 locations across the country where Societe is sold, including The Kitchen at MCASD and online. Find your nearest location here.